Ariel Deep Down Cleaning Case Study

Ariel Deep Down Cleaning Case Study


Project: Augmented Reality Game
Customer: Pixelbug
Category: mobile game development
Industry: mobile games, advertising
Technologies: C#
Platforms: Unity 3D


The main scope of the application is to promote the latest P&G product Ariel with Micro Busters. All the in-store marketing campaign is based on the Ariel Deep Down Cleaning augmented reality game that had to advertise the washing powder in an innovative manner.

Game's mission is to be interactive and attract the target audience attention with prompt real-time T-shirt whitening. The app should demonstrate cleaning superiority and best removal of deep stains.


  • Investigation of applications and plugins for Unity3D that work with Augmented Reality
  • T-shirt marker-less implementation and special programming, testing and its calibration
  • Creation of the game graphics, 3D models based on the scenario and materials provided by the client: 
modeling, texturing, lighting and 3D animations
  • Integration of 3D animations in the Augmented Reality engine


The outcome of the project is an interactive Augmented Reality game for the iPad. To play it a customer gets a physical printed T-shirt with Ariel logo that he can manipulate using a back handle fixed on the shirt to point it towards the iPad cam.

Once the T-shirt is dirty, the user starts collecting as many micro boosters as he can and scores during a determined time.
 When the game ends, a key message appears informing the user to take a pose for an automatic snapshot that is later on published on Ariel’s Facebook wall.

The application restarts automatically after the game ending or within 30 seconds in case the system is not in use.


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